Case Study
Researching the Youth market made easier by BigEars - 18 Ltd18 Ltd are specialists in researching the youth market. When they found out that BigEars provides a low cost way to conduct phone-centric qualitative research, they immediately saw the huge potential.
The youth market are wedded to their phones. Sending them a TxT that they can use to call straight into a survey, and just talk, provides a unique path to researching and understanding this market. Eighteen tracker can use this advantage to deliver fast results, including audio clips from the respondents.
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