Reference Library

The Ultimate Question and Net Promoter Score.

Fred Reichheld has shown that asking customers if they would recommend your products or services to others is The Ultimate Question when it comes to predicting the future growth of your company. Measuring your promoters and detractors gives you your Net Promoter Score (NPS), and tells you how you are doing. Then BigEars kicks in to make it easy to ask your customers why they will or won't recommend you, and how to improve your score.