Why It's Hot!

It's the single most important thing you can do to grow your business!

BigEars is hot because it addresses a vital need for all businesses. Listen to your customers. It's the single most important thing you can do to grow your business!

BigEars makes it quick, cheap, and easy to understand what your customers are thinking by listening to them. Knowing what your customers like and don't like about your products and services, and those of you competitors is strategically vital to all businesses that operate in a competitive market.

If you are not convinced of that, the best thing you can do for your business in next 10 minutes is to read about The Ultimate Question in our reference section.


What sort of tasks is bigears suited to?

BigEars excels in short, targeted, qualitative studies, and also in studies where time and place are critical (like when a customer has just bought a product, or when they've just made a decision, or had an experience). Have a look at our case studies for lots of ideas about the different ways BigEars can be used.

A web-based survey is almost free to run, why do businesses choose to pay more to use BigEars?
Web based surveys rightly have big a role in the survey landscape. They are a great way to cheaply collect mainly quantitative data from any number of internet-based subjects.


Compared to a web based survey BigEars gets you.

  • Better Qualitative data.
    • Talking on the phone is the easy way to answer an open-ended question -no typing or writing. Because "talking isn't work", respondents volunteer more detailed insights into their thinking than in self-censored written responses. clip
    • The ability to listen to the actual voice of your customer provides you with far more insight into their mood and thinking than a comments box on a web or paper based survey.
    • Subjects can respond from any place and at any time. That gives you the option to survey them when an experience or event is fresh in their minds, not when they are next checking their email!
  • Broader participation.
    • All audiences know how to use a phone and are comfortable with it.
    • People can respond at any time and from any place. clip
    • Respondents do not need internet access.
    • No literacy required.
  • A more convenient experience for your customers. clips

Why is BigEars hot in recruitment.

Bigears users who do recruitment interviews with BigEars are able, often in 30 seconds, to eliminate candidates they would otherwise have interviewed in person, or on the phone.

That's a huge saving in time and effort for the recruiter or employer. It also is much more efficient for the candidate. There are many roles where good communication skills are vital. Not just the obvious sales or contact centre roles, but any customer facing or team-orientated role. Many candidates with poor verbal communication skills can present an impressive resume.

A 5-8 minute interview from their own home, over the phone, at a time of their choosing (regardless of timezone), is a simple and convenient way to take the next step in short-listing a candidate. You get an email when they've made their call, and in 1-4 minutes you've reviewed their responses, and either cut them or added them to your short-list. Not only that, but you have the original interview responses for you and others to refer to later in the selection process (and even after employment!).